Digital Marketing Specialist

1 month ago


Lagos, Nigeria PalmPay Full time

ABOUT THE COMPANY

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

JOB SUMMARY

Qualifications and RequirementsBachelor's Degree in Marketing or related field.Minimum of 3 years of digital marketing experience.Proficiency in digital marketing tools and platforms.Excellent writing and communication skills.Strong analytical and data-driven mindset.Familiarity with SEO and PPC advertising.Knowledge of the energy industry preferred.Ability to thrive in a fast-paced startup environment.

RESPONSIBILITIES

Develop and execute comprehensive digital marketing strategies.Create engaging content and optimize it for maximum impact.Monitor campaign performance and optimize strategies.Collaborate with cross-functional teams for consistent messaging.Stay updated on digital marketing trends and innovations.Conduct market research and competitor analysis.Build and optimize website, social media, and online presence.Develop relationships with industry influencers and stakeholders.Monitor and report on digital marketing performance metrics.

REQUIRED SKILLS

Written communication, Content management, Social media marketing, Digital content development and editing (social media, blogs, etc.), Social media community management (admin), Marketing

REQUIRED EDUCATION

Bachelor's degree



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