Head of Content Strategy
1 month ago
JOB SUMMARY
Academic Qualifications A University Degree in Marketing, Communications, Journalism, or a related field is required. A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.Work Experience: A minimum of 10 years of relevant work experience in content strategy, content management, or a similar role within the media industry. Proven track record of developing and implementing successful content strategies across multiple platforms. Extensive experience in team leadership, with the ability to inspire and manage a diverse content team. Demonstrated experience in partnership development, negotiation, and management.Required Skills and Competencies: Exceptional strategic thinking and planning abilities. Strong leadership and team management skills. Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders. Deep understanding of content trends, digital media, and audience behavior. Proficiency in data analysis and performance metrics to guide content decisions. Creative mindset with a keen eye for detail. Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.Personal Attributes: A visionary leader with a passion for storytelling and content innovation. Highly organized, with strong project management skills. Results-driven, with a focus on achieving business objectives through content excellence. Collaborative mindset, with a commitment to fostering a positive team environment. Ethical and transparent, with a strong sense of integrity.
RESPONSIBILITIES
Key Duties Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with Nairametrics' objectives, enhances brand visibility, and engages the audience across multiple platforms. Content Generation and Acquisition: Oversee the creation and acquisition of high-quality content, ensuring it meets the company's standards and audience needs. This includes sourcing and managing relationships with content providers, institutional or corporate content partners, and freelancers. Distribution and Monetization: Establish effective distribution channels for all content types while identifying and implementing monetization opportunities to maximize revenue. Team Leadership and Management: Lead and manage the content team, fostering a creative and productive environment. Provide guidance, set goals, and evaluate performance to ensure continuous development and high-quality output. Partnership Development: Source and develop strategic partnerships with content creators, media houses, and other relevant organizations to enhance content variety and reach. Market Research and Trends Analysis: Stay abreast of industry trends, audience preferences, and technological advancements to adapt content strategy and maintain competitive advantage. Performance Measurement: Define and monitor key performance indicators (KPIs) for content effectiveness, making data-driven decisions to refine content strategies and achieve business goals. Budget Management: Oversee the content budget, ensuring optimal allocation of resources to various content initiatives for maximum impact.
REQUIRED SKILLS
Digital content development and editing (social media, blogs, etc.), Activation campaigns, Research planning, Advertising
REQUIRED EDUCATION
Bachelor's degree
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