Marketer
1 month ago
Responsibilities:
Market Research: Conduct thorough market research to identify target demographics, consumer behaviors, and competitive landscape in the insurance industry.Strategy Development: Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business objectives and target audience preferencesCampaign Planning and Execution: Plan and execute marketing campaigns across various channels such as digital, social media, print, and events to generate leads and increase brand awareness.Content Creation: Create compelling and informative content including blog posts, articles, videos, and social media posts to educate and engage potential customers about insurance products and services.Client Relationship Management: Build and maintain strong relationships with clients, insurance agents, and brokers to understand their needs and preferences, and to provide personalized insurance solutions.Sales Support: Collaborate with the sales team to develop sales collateral, presentations, and other materials to support their efforts in converting leads into clients.Performance Tracking: Monitor and analyze the performance of marketing campaigns using key metrics and analytics tools to optimize strategies and maximize ROI.Compliance: Ensure compliance with regulatory requirements and industry standards in all marketing activities and materials.Requirements:
OND/HND/Bachelor's degree in Marketing, Business Administration, or a related field.Proven experience in insurance marketing or a similar role.Strong understanding of insurance products, industry trends, and customer preferences.Excellent communication, presentation, and interpersonal skills.Ability to work independently and as part of a team in a fast-paced environment.-
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