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Market Activation Manager
3 months ago
ABOUT THE COMPANY
ABOUT US Ascentech services ltd is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business through our core offerings: Recruitment and Selection Outsourcing Training and Development To accomplish these we leverage on creating and managing change in organizations by improving efficiency through our proven and dynamic HR solutions.
JOB SUMMARY
Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is an advantage5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry.
RESPONSIBILITIES
The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop.This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.ResponsibilitiesMarket ActivationBrand Activation & BTL ExecutionVisual Merchandising & In-Store ExcellenceTrade Relations & Customer EngagementReporting & Budget ManagementReporting & Inventory ManagementEvent & Promotion ManagementKey Performance Indicators (KPIs):Sales Growth in Target MarketsMarket ShareActivation ROIConsumer and Trade Sampling ImpactCampaign Reach & EngagementMerchandising Compliance RateIn-Store Display EffectivenessInventory Management
REQUIRED SKILLS
Marketing, Market research, intelligence, Brand management, Sales strategy, Planning
REQUIRED EDUCATION
Bachelor's degree
