Marketer

Found in: beBee S NG - 1 month ago


Abuja, Nigeria Mani's Fashion House Full time

Responsibilities:

Market Research:

Conduct thorough market research to identify current trends, consumer preferences, and competitor activities in the Nigerian fashion industry.


Brand Promotion:

Develop and implement comprehensive marketing strategies to promote the fashion design house's brand across various channels. Collaborate with the creative team to ensure brand consistency in all marketing materials and campaigns.


Digital Marketing:

Utilize digital marketing channels, including social media platforms, e-commerce websites, and email campaigns, to reach a wider audience and drive online sales.


Event Planning:

Organize and coordinate events such as fashion shows, product launches, and promotional activities to showcase the brand and attract potential customers.


Partnerships and Collaborations:

Identify and establish partnerships with influencers, celebrities, and other brands to enhance the fashion design house's market presence.


Sales Support:

Work closely with the sales team to create marketing collateral, promotional materials, and sales tools to support their efforts.


Customer Engagement:

Develop strategies to engage and retain customers, including loyalty programs, exclusive offers, and personalized marketing campaigns.


Analytics and Reporting:

Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to measure the effectiveness of strategies and identify areas for improvement.


Budget Management:

Manage the marketing budget effectively, allocating resources to different campaigns and activities based on their potential impact on brand objectives.

Requirements:

Proven experience in fashion marketing, preferably within the Nigerian market. Strong understanding of current fashion trends and consumer behavior. Excellent communication and interpersonal skills.
Proficiency in digital marketing tools and platforms.

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