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Digital Marketing Manager

2 months ago

Lagos, Nigeria The Elevation Church Full time
  • The Digital Marketing Manager is responsible for driving the vision and mission of the Church by managing and building engagement with those who interact with TEC through our digital channels; attracting and targeting potential ‘customers’ whose profiles fit our target class and managing the Digital Marketing team.
  • This person must be a visionary, be highly tech savvy, and keen to take the digital presence of the church to greater heights.

Key Deliverables

  • Leading and overseeing the research, development and production of quality content for on-line and off-line for TEC. 
  • Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing. 
  • Evolve aggressive growth and engagement goals across new and existing social media platforms including but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and the website. 
  • Determine suitable digital strategies for the church to adopt on all digital platforms. This includes but is not limited to strategies for church events, campaigns, message themes, publicity, etc. 
  • Managing content campaigns, across online owned and paid media channels 
  • Increasing awareness of the brand, product and services both internally and externally through outreach and digital media amplification.
  • Liaise with digital media strategists and business development to stay updated on new products, features, content marketing and digital technology trends. 
  • Develop digital marketing proposals based on agency-standard templates 
  • Responsible for forecasting profitability of campaigns and reporting on ROI and maximizing financial revenue 
  • Improve ROI and customer lifetime value across all campaigns. 
  • Responsible for media buying budget allocation and planning.

Qualifications

  • A first degree in communications, media, or related field. 
  • A post graduate degree or professional certificate/diploma in Digital Marketing. 
  • 7+ years’ experience in Digital Marketing Management in a technology/innovation driven field or industry. 
  • Must have at least 3-years experience leading a digital marketing team. 
  • Must have experience dealing with cross cultural teams

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