Premium On-trade Manager

3 weeks ago

Lagos, Nigeria TradeDepot Full time

ABOUT THE COMPANY

TradeDepot delivers an innovative route-to-market for the leading consumer goods producers in Africa. The Shop Top-Up app by TradeDepot lets you re-stock your shop from various brands at the best wholesale prices. Browse, shop by brand or category, compare prices and check the status of your orders.

JOB SUMMARY

Qualifications Bachelor's Degree in Business, Marketing, or a related field. Minimum of 6 years on-trade alcohol industry experience Passionate about the Spirits industry Able and willing to work very flexible hours (including nights and weekends). Strong analytical skills with the ability to interpret complex data and derive actionable insights. Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools). Demonstrated success in developing and implementing effective consumer incentives. Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams. Exceptional communication, negotiation, and interpersonal skills. Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives. Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.

RESPONSIBILITIES

We are seeking a highly analytical and hands-on Premium On-trade Manager to join our team. You will be responsible for driving sales and growth of premium brands within the on-trade sector, including bars, restaurants, hotels, and other premium establishments. This role is crucial in identifying, acquiring, and onboarding new accounts while ensuring optimal brand presence and consumer engagement in high-end market segments.Duties Carry out effective trade operations for on-trade accounts to achieve customer and consumer goals outlined in the cycle plan. Negotiate prime retail locations to enhance brand visibility and Point of Sale presence as per the Trade Depot's communication strategy guidelines. Execute activations targeting premium accounts according to the agreed-upon business or account-specific activity calendar. Establish and follow a clearly outlined work schedule and route plan in alignment with managerial directives. Engage actively in business development initiatives such as trade incentive programs and internal brand awareness campaigns. Attend all approved training sessions and demonstrate practical application of acquired knowledge. Ensure adherence to commercial policies and contractual agreements with accounts as per predetermined standards, including implementation and oversight.

REQUIRED SKILLS

Sales performance tracking and reporting, Sales strategy, Sales management

REQUIRED EDUCATION

Bachelor's degree

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