Content Creator

3 weeks ago


Lagos, Nigeria Amy Consulting Full time

Job Summary: 

  • The Content Creator & Social Media Manager will be responsible for creating high-quality photo and video content, managing our social media platforms, developing website content, and crafting email marketing campaigns.
  • The ideal candidate is a talented storyteller who can translate our brand's voice into engaging and impactful content.

Roles and Responsibilities:

Content Creation:

  • Develop, shoot, and edit original photo and video content that aligns with our brand’s tone and messaging.
  • Create visually appealing graphics, images, and videos for use on social media, website, and email marketing.
  • Collaborate with the marketing team to brainstorm and develop content ideas.

Social Media Management:

  • Manage and oversee all social media platforms Instagram, Facebook, Twitter, LinkedIn, etc..
  • Plan, schedule, and publish posts regularly to maintain a consistent brand presence.
  • Engage with followers, respond to comments, and interact with our online community.

Website Content:

  • Write and update engaging website copy that reflects our brand’s voice.
  • Work with the team to ensure that website content is up-to-date, accurate, and optimized for SEO.

Email Marketing:

  • Create and manage email marketing campaigns, including drafting email copy, designing layouts, and segmenting mailing lists.
  • Analyze email marketing performance and provide insights for improvements.

Analytics & Reporting:

  • Track and analyze the performance of content across all platforms, providing monthly reports on engagement metrics and suggesting improvements.
  • Stay up-to-date with the latest digital marketing trends and adapt strategies accordingly.

Collaboration:

  • Work closely with management and design team to ensure a cohesive brand message across all channels.
  • Assist in developing marketing campaigns and strategies to increase brand awareness and reach.

Qualifications:

  • Proven experience in content creation photography, videography, graphic design, writing and social media management.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Proficiency with photo/video editing software e.g., Adobe Creative Suite, Canva, Final Cut Pro.
  • Excellent written and verbal communication skills.
  • Basic knowledge of SEO and email marketing tools.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong attention to detail and a creative mindset.
  • Candidate must also be willing to appear on camera when necessary, such as shooting explanatory videos

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