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Brand & Marketing Manager

4 months ago

Lagos, Lagos, Nigeria Ascentech Services Limited Full time
Responsibilities

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand's direction, choices and tactics
Requirements
o Minimum of Any Graduate. MBA in Marketing candidates will be preferred.
o Minimum of 5+ years' experience in related work.
o Well exposed to B2B/ Channel Sales.
o Excessive travelling is required in and around Nigeria/West Africa.

o As per the need of the business the job is transferrable and posting can be made anywhere in Nigeria/West Africa.