Marketing Officer

2 weeks ago

Lagos, Lagos, Nigeria May & Baker Nig. Plc. Full time

ABOUT THE COMPANY

May & Baker Nig. Plc. operates under two major business units and four subsidiaries. These are the Pharmaceutical Manufacturing Business and Beverages Business. The subsidiaries are Biovaccines Nigeria Limited, Osworth Nigeria Limited, Servisure Nigeria Limited and Tydipacks Nigeria Limited. While Biovaccines is a partnership with the Federal Government of Nigeria for local production of human vaccines, Servisure, Osworth and Tydipacks are brand owning healthcare companies.

JOB SUMMARY

QualificationsB.Pharm (preferred) / B.Sc in Biological Sciences / Microbiology / BiochemistryMinimum of 3 - 5 years of experience in marketing, preferably in the pharmaceutical or healthcare industry.Proven experience in developing and implementing successful marketing and sales plans.Strong understanding of the vaccine market and healthcare industry in Nigeria.Excellent communication, negotiation, and interpersonal skills.Proficiency in digital marketing tools and techniques.Ability to work independently and as part of a team.Strong analytical and problem-solving skills.Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).How to ApplyInterested and qualified candidates should send their CV to: the provided email address using the Job Title as the subject of the mail.

RESPONSIBILITIES

The Marketing Officer will play a pivotal role in developing and implementing marketing and sales strategies for Biovaccines Nigeria Limited's products. The ideal candidate will have a strong understanding of the pharmaceutical industry, excellent communication skills, and a proven track record in developing successful marketing campaigns. This role involves working closely with both private and public sectors to expand the reach and impact of our vaccine products.Key DutiesMarketing Strategy Development: Develop and execute comprehensive marketing plans to promote Biovaccines Nigeria Limited's products in both private and public markets. Conduct market research to identify target audiences, market trends, and competitive landscape. Develop pricing strategies and promotional plans to maximize product reach and profitability.Sales Plan Implementation: Create and implement sales plans to achieve organizational sales targets and revenue goals. Identify and engage with potential customers, including government health departments, hospitals, clinics, and private healthcare providers. Manage and maintain relationships with key stakeholders and customers.Brand Management: Enhance the company's brand presence through strategic marketing initiatives. Develop and oversee marketing materials, including brochures, digital content, and advertisements. Ensure consistent messaging and branding across all marketing channels.Public Relations and Communication: Act as a liaison between the company and the public, ensuring clear communication of the company's mission, products, and achievements. Develop and maintain relationships with media outlets, healthcare organizations, and industry influencers. Prepare and distribute press releases, newsletters, and other public relations materials.Event Management: Plan and coordinate marketing events, such as product launches, health fairs, and conferences. Represent the company at industry events, trade shows, and exhibitions.Performance Monitoring and Reporting: Monitor and analyze the effectiveness of marketing campaigns and sales strategies. Prepare regular reports on marketing and sales performance, providing insights and recommendations for improvement.

REQUIRED SKILLS

Market research, intelligence, Competitor and market analysis, Sales performance tracking and reporting, Sales strategy, After sales, Marketing

REQUIRED EDUCATION

Bachelor's degree

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