Digital Marketing Associate
2 weeks ago
Key Responsibilities
- Social Media: Own all social media channels including Facebook, Twitter, TikTok, Instagram, and YouTube ensuring consistent and engaging content updates
- Strategy: Design and implement an effective digital marketing strategy tailored to our audience
- Email Marketing: Create email templates and facilitate their use; Craft and optimize impactful email marketing campaigns
- Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, and impressions. Provide regular performance reports and recommend areas of improvement.
- CRM Integration: Ensure seamless integration of digital campaigns into our CRM tool and support the broader team in delivering quality leads and business opportunities to the sales team.
- Work with the Community Manager to design courses, webinars, and workshops for the members.
- Lead all content creation including podcasts, blog posts, ebooks, and videos.
- Prepare content for blogs and press on relevant news and product launches.
- Develop, implement, and maintain a unified brand image that reflects the company's values, mission, and strategic objectives.
Requirements
- At least one year of experience in marketing and/or communications roles.
- Proficiency in communication tools, social media tools, and platforms.
- Familiarity with data analytics to measure communication effectiveness.
- Strong understanding of and interest in social media platforms like Facebook, Twitter, TikTok, and Instagram.
- Excellent written and verbal communication skills with an ability to create engaging and creative content.
- Basic knowledge of analytics and reporting to measure social media performance.
- Ability to work independently, manage time effectively, and prioritize tasks.
- Strong attention to detail and ability to meet deadlines.
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