Marketing Specialist
4 weeks ago
Responsibilities
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development and optimization, advertising, events planning etc.
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels social media, e-mail, TV etc.
- Assist in analyzing marketing data campaign results, conversion rates, traffic etc. to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Requirements
- Proven experience as a marketing specialist or similar role
- Thorough understanding of marketing elements including traditional and digital marketing such as SEO/Social media etc. and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software Adobe Creative Suite and CRM, and applications Web analytics, Google Adwords etc.
- Knowledge of HTML, CSS and web development tools e.g. Dreamweaver desired
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
Experience:
- 2-4 years in Marketing
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