Marketing Manager

2 weeks ago


Lagos, Lagos, Nigeria Elvaridah Full time

ABOUT THE COMPANY

Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, differentiate or expand already existing ones

JOB SUMMARY

RequirementsBachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.Minimum of 3 years' experience in marketing, preferably within the fintech industry.Strong understanding of fintech products and services.Demonstrated ability to develop and execute successful marketing strategies.Excellent written and verbal communication skills.Strong analytical skills and data-driven thinking.Ability to work effectively in a fast-paced, dynamic environment.Creative thinker with a passion for innovation.Proficiency in marketing software and tools.

RESPONSIBILITIES

Develop and implement comprehensive marketing strategies to promote our fintech products and services.Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.Work closely with product team to understand product features and benefits, and effectively communicate them to the audience.Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.Develop and manage marketing budgets to ensure the most efficient use of resources.Allocate resources effectively across various marketing channels to maximize ROIStay up-to-date with the latest trends and best practices in fintech marketing.

REQUIRED SKILLS

Market research, intelligence, Sales strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree



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