Marketing and Communications Assistant

1 month ago


Lagos, Lagos, Nigeria Siella Red Digital Full time

Job Summary

  • The Marketing and Communications Assistant will support the Marketing and Communications Lead in managing all promotional activities for the agriculture conference.
  • This role involves coordinating social media, email campaigns, press releases, and other marketing efforts before and after the event to maximize visibility and engagement.

Responsibilities

  • Assist in developing and executing a comprehensive marketing and communication plan for the conference across various platforms, including social media, email, and press.
  • Manage social media accounts, creating and scheduling posts, monitoring engagement, and responding to comments and messages.
  • Support the creation and distribution of email campaigns, newsletters, and other digital communications to promote the conference and engage with the audience.
  • Assist in drafting and distributing press releases, media advisories, and other public relations materials.
  • Coordinate with the graphic design team to develop promotional materials, including flyers, banners, and digital content.
  • Track and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Maintain and update the conference website with the latest information, including speakers, agenda, and registration details.
  • Monitor media coverage and compile press clippings and reports for post-event evaluation.
  • Assist in managing the conference's public relations activities, including liaising with media contacts and handling press inquiries.
  • Support the creation of post-event content, including thank-you emails, social media posts, and event recaps.

Qualifications

  • Bachelor's degree in marketing, Communications, Public Relations, or a related field.
  • Previous experience in marketing, communications, or public relations is preferred.
  • Strong written and verbal communication skills, with an eye for detail.
  • Proficiency in social media platforms Facebook, Twitter, LinkedIn, Instagram and email marketing tools e.g., Mailchimp.
  • Experience with content creation, including copywriting and basic graphic design.
  • Ability to work independently and as part of a team, managing multiple tasks and deadlines.
  • Familiarity with website content management systems CMS and analytics tools is a plus.
  • Creativity and a proactive approach to problem-solving.


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