Marketing and Communications Assistant
1 month ago
Job Summary
- The Marketing and Communications Assistant will support the Marketing and Communications Lead in managing all promotional activities for the agriculture conference.
- This role involves coordinating social media, email campaigns, press releases, and other marketing efforts before and after the event to maximize visibility and engagement.
Responsibilities
- Assist in developing and executing a comprehensive marketing and communication plan for the conference across various platforms, including social media, email, and press.
- Manage social media accounts, creating and scheduling posts, monitoring engagement, and responding to comments and messages.
- Support the creation and distribution of email campaigns, newsletters, and other digital communications to promote the conference and engage with the audience.
- Assist in drafting and distributing press releases, media advisories, and other public relations materials.
- Coordinate with the graphic design team to develop promotional materials, including flyers, banners, and digital content.
- Track and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Maintain and update the conference website with the latest information, including speakers, agenda, and registration details.
- Monitor media coverage and compile press clippings and reports for post-event evaluation.
- Assist in managing the conference's public relations activities, including liaising with media contacts and handling press inquiries.
- Support the creation of post-event content, including thank-you emails, social media posts, and event recaps.
Qualifications
- Bachelor's degree in marketing, Communications, Public Relations, or a related field.
- Previous experience in marketing, communications, or public relations is preferred.
- Strong written and verbal communication skills, with an eye for detail.
- Proficiency in social media platforms Facebook, Twitter, LinkedIn, Instagram and email marketing tools e.g., Mailchimp.
- Experience with content creation, including copywriting and basic graphic design.
- Ability to work independently and as part of a team, managing multiple tasks and deadlines.
- Familiarity with website content management systems CMS and analytics tools is a plus.
- Creativity and a proactive approach to problem-solving.
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