Business Research Analyst

4 weeks ago

Lagos, Lagos, Nigeria Del-York Group Full time

Job Summary:

  • The Business Research Analyst will be responsible for collecting, analyzing, and interpreting data to support the company's strategic decision-making processes.
  • This role involves conducting market research, identifying industry trends, evaluating business performance, and providing actionable insights to enhance business strategies. The ideal candidate will possess strong analytical skills, a keen attention to detail, and the ability to communicate complex data in a clear and concise manner.

Key Responsibilities:

Market Research:

  • Conduct comprehensive market research to identify trends, opportunities, and competitive dynamics.
  • Gather data from various sources, including market reports, industry publications, and proprietary databases.
  • Analyze market conditions to determine potential sales opportunities and market penetration strategies.

Data Analysis:

  • Collect and analyze quantitative and qualitative data using statistical software and data visualization tools.
  • Develop and maintain databases of market, customer, and competitor information.
  • Interpret data to identify patterns and correlations that inform business strategies.

Business Performance Evaluation:

  • Assess the company's financial performance through detailed analysis of financial statements and metrics.
  • Monitor key performance indicators KPIs and provide insights on areas for improvement.
  • Prepare and present detailed reports on business performance to senior management.

Strategic Planning:

  • Assist in the development and implementation of business strategies based on research findings.
  • Collaborate with cross-functional teams to align research outcomes with business objectives.
  • Provide recommendations for product development, marketing strategies, and operational improvements.

Competitive Analysis:

  • Perform competitive analysis to understand the strengths and weaknesses of competitors.
  • Track competitor activities, including product launches, marketing campaigns, and market share movements.
  • Identify competitive advantages and suggest strategic moves to capitalize on market opportunities.

Reporting and Presentation:

  • Prepare detailed reports, executive summaries, and presentations for internal stakeholders.
  • Communicate research findings and insights in a clear, concise, and actionable manner.
  • Create visual representations of data, such as charts, graphs, and dashboards.

Qualifications:

  • Bachelor's degree in Business Administration, Economics, Marketing, Statistics, or a related field. A Master's degree is preferred.
  • Proven experience as a Business Research Analyst or in a similar role.
  • Strong analytical and critical thinking skills.
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team.
  • Strong organizational and time-management skills.
  • Attention to detail and a commitment to accuracy.

Preferred Skills:

  • Experience with market research methodologies and techniques.
  • Knowledge of the industry in which the company operates.
  • Familiarity with financial analysis and business performance metrics.
  • Ability to manage multiple projects and meet deadlines.
  • Knowledge of statistical software e.g., SPSS, SAS, R and data visualization tools e.g., Tableau, Power BI would be a bonus.

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