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Trade Marketing Manager

3 months ago

Lagos, Lagos, Nigeria New Age Mobile Concepts Limited Full time

CORE FUNCTIONS

  • Developing and implementing trade marketing strategies to drive sales
  • Executing effective trade promotional campaigns and reporting periodically on results and insights
  • Coordinating on-boarding and retention efforts training, support, and incentives for trade customers; wholesalers, retailers, and distributors
  • Analysing market trends and competitor activities to identify trade opportunities.
  • Building and maintaining relationships with key stakeholders and external partners
  • Monitoring and evaluating the success of trade marketing initiatives
  • Coordinating visual merchandising for POS and retail outlets
  • Coaching and supporting the sales teams to execute trade initiatives
  • Expanding sales opportunities across general and modern trade channels
  • Managing the trade marketing budget and allocating the Advertising & Promotion A&P budget across relevant channels and tactics
  • Increasing ROI, market share, and profitability for all products
  • Maintaining solid business relationships with key accounts

QUALIFIERS

  • Bachelor's or Master's degree in business management, economics, marketing or related field
  • 3 - 5 Years of proven experience in trade marketing or a similar role.
  • Proficiency in Microsoft Office and marketing software.
  • Strong knowledge of the retail industry in Nigeria FMCG
  • Experience managing trade marketing nationwide within the FMCG sector
  • Experience in collating and analyzing large amounts of data
  • Strong project management skills
  • Certifications in Marketing, Sales, Trade Promotion Management, and Retail Category Management

Skills:

  • Strong analytical skills to analyze market trends and competitor activities.
  • Excellent communication skills to build relationships with partners and stakeholders.
  • Strategic thinking to develop effective marketing plans and campaigns.
  • Negotiation skills to secure profitable deals and partnerships
  • Attention to detail to ensure accurate implementation of marketing strategies.
  • Creativity and innovation

KPIs

  • % Increase in brand awareness and recognition
  • MoM increase in the number of trade channels and partners
  • 3X ROI per trade marketing campaign
  • % increase in market share and trade customer retention rates
  • Quality of visual merchandising, POS/POP, and trade marketing materials
  • Speed and accuracy of decisions
  • Quality and sustainability of the relationship between the brand, trade partners, and channels
  • Better control of the sales team and trade support initiatives
  • Broader control over stock