Digital Marketer

1 week ago


Abuja, FCT, Nigeria Prixair Full time
Digital Marketer Job Description Digital Marketer Job Description

The Digital Marketer is a key role in our company, responsible for developing and executing online marketing strategies to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities
  • Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Conduct market research and competitor analysis to identify trends and opportunities in digital marketing.
  • Stay up-to-date with the latest trends in digital marketing and suggest innovative approaches.
Content Marketing
  • Create, curate, and manage engaging digital content for websites, blogs, social media, and email campaigns.
  • Collaborate with designers and content creators to produce high-quality visuals and copy.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Optimize website content for SEO to increase organic search rankings and drive web traffic.
  • Manage pay-per-click (PPC) campaigns across search engines to maximize visibility and return on investment (ROI).
Social Media Management
  • Develop and manage social media marketing strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
  • Monitor social media trends, engage with followers, and analyze performance metrics to improve engagement.
Email Marketing
  • Design and execute targeted email campaigns to nurture leads and retain customers.
  • Monitor and report on email campaign performance, optimizing for open rates, click-through rates, and conversions.
Data Analysis and Reporting
  • Use analytics tools such as Google Analytics, SEMrush, etc. to track, measure, and report on digital marketing performance.
  • Analyze customer behavior and campaign metrics to refine strategies and increase ROI.
Paid Advertising (PPC)
  • Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Monitor and adjust ad performance to maximize return on ad spend (ROAS).
Website Management
  • Work with web developers to ensure the website is user-friendly, optimized for SEO, and supports marketing goals.
  • Oversee landing page design and conversion rate optimization (CRO) initiatives.
Conversion Rate Optimization (CRO)
  • Test and implement strategies to improve conversion rates on websites, landing pages, and digital ads.
  • A/B test marketing campaigns and digital assets to optimize performance.
Collaboration and Teamwork
  • Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing strategies with overall business objectives.
  • Stay updated with the latest trends in digital marketing and suggest innovative approaches.
Key Qualifications
  • Bachelor's Degree in Marketing, Communications, or a related field with 3-4 years of experience.
  • Proven experience in digital marketing with a portfolio of successful campaigns.
  • Strong understanding of SEO, SEM, social media, and PPC advertising.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, etc.
  • Excellent communication, analytical, and project management skills.
  • Creative thinking and problem-solving ability.
  • Ability to adapt to a fast-paced, dynamic environment.
Preferred Skills
  • Experience with marketing automation platforms such as HubSpot, Mailchimp.
  • Familiarity with graphic design tools like Adobe Creative Suite or Canva.

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