Market Services Coordinator, Digital Campaign Management

4 days ago


Lagos, Lagos, Nigeria First Bank of Nigeria Limited Full time

ABOUT THE COMPANY

First Bank of Nigeria Limited, is a Nigerian multinational bank and financial services company headquartered in Lagos Nigeria. It is the premier bank in West Africa with its impact woven into the fabric of society.

JOB SUMMARY

Job RequirementsEducation: Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline Professional Diploma in Digital Marketing will be an added advantage or the relevant.Experience: 7+ years' experience in marketing communications with at least 3 years' experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage.

RESPONSIBILITIES

Duties& Duties Support development of Digital Marketing strategy Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.) Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance. Work with Content Development team and external agencies to develop digital campaign contents Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief Oversee campaign execution and manage performance against agreed campaign activity and platforms Carry out post campaign analysis to report KPIs and distribute learning for future campaigns Develop social media strategy and implement social media plan/initiatives Work with the Strategic Planning Lead to develop social media KPIs & Metrics Develop and manage guidelines for social strategies for FirstBank's products Coordinate activities of the Social Media Armies Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience Oversee development of social media messaging calendars and monitor calendar execution Monitor social media performance and develop action plan for continuous improvement Leverage digital trends and innovations.

REQUIRED SKILLS

Content management, Financial reporting, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Marketing

REQUIRED EDUCATION

Bachelor's degree


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