Ads Specialist
1 month ago
Role Overview
- The Ads Specialist will manage and optimize advertising campaigns to enhance the visibility of our church's initiatives and programs. This role requires a detail-oriented individual with expertise in digital advertising and a passion for leveraging ads to support our mission.
Key Responsibilities
- Campaign Development: Design, execute, and manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other online advertising networks.
- Optimization: Continuously monitor and analyze ad performance metrics, making data-driven adjustments to optimize campaign effectiveness and maximize return on investment ROI.
- Budget Management: Develop and manage advertising budgets, ensuring cost-effective spending and alignment with organizational goals.
- Performance Reporting: Provide regular reports on campaign performance, including key metrics, insights, and recommendations for improvement.
- Strategy Collaboration: Work with the marketing and communications teams to align advertising strategies with overall marketing objectives and church initiatives.
Qualifications
- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
- Experience managing digital advertising campaigns with measurable results.
- Technical Skills: Proficiency in digital ad platforms e.g., Google Ads, Facebook Ads and familiarity with ad tracking and analytics tools.
Preferred Skillset
- Digital Advertising Expertise: Proficiency in managing digital ad campaigns on platforms such as Google Ads, Facebook Ads, and other online networks.
- Analytical Skills: Strong ability to analyze campaign data, identify trends, and make data-driven decisions to improve performance.
- Creativity: Skills in creating effective and engaging ad content that resonates with target audiences.
- Budget Management: Experience in managing advertising budgets and optimizing spend for maximum impact.
- Communication: Clear communication skills for reporting on campaign performance and collaborating with team members.
Desired Attributes
- Analytical Mindset: Strong ability to analyze ad performance and make data-driven decisions.
- Creativity: Skills in designing compelling ad content and strategies.
- Budget Management: Experience in managing and optimizing advertising budgets.
- Detail-Oriented: High attention to detail in creating and managing ad campaigns.
- Collaborative: Ability to work effectively with marketing and communications team
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