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Marketing Operations Specialist

3 months ago

All, Nigeria Project Growth Full time

Key Responsibilities:

  • Marketing Automation Management: Manage marketing automation flows in GoHighLevel, ensuring database accuracy and analyzing campaign performance.
  • Operational Efficiency: Maintain efficient marketing operational processes and resolve any bottlenecks
  • Automation and Streamlining: Set up new automations and integrations through Zapier to streamline internal operations
  • Performance Analysis: Regularly analyze campaign performance and provide insights to optimize marketing strategies.
  • Communication and Collaboration: Work closely with the marketing and sales teams to ensure seamless operations and effective communication.
  • LMS Experience: Experience with Learning Management Systems LMS, specifically, Kartra, is advantageous.

What Success Looks Like:

  • Efficient Processes: Streamlined and efficient marketing operations processes that enhance team productivity.
  • Effective Automations: Successfully implemented automations and integrations that improve workflow and campaign execution.
  • Accurate Data: A well-maintained and accurate marketing database that supports effective targeting and personalization.
  • Optimized Campaigns: Improved campaign performance through detailed analysis and actionable insights.

Key Qualifications:

  • Experience: 3+ years of experience in marketing operations, with a proven track record of success.
  • Technical Skills: Proficiency in using APIs, Zapier, Calendly automations, and GoHighLevel for automation and streamlining of internal processes
  • Communication Skills: Excellent verbal and written communication skills in English.
  • Analytical Skills: Strong analytical skills to evaluate campaign performance in Facebook/Instagram ads, YouTube Ads, LinkedIn Ads, and identify areas for improvement.
  • Longevity: Demonstrated longevity in previous roles is a must, with at least 2+ years at a company. Job hoppers will not be considered.
  • Additional Skills: Experience with LMS is advantageous, specifically Kartra.