Product Marketer

4 weeks ago

Lagos, Lagos, Nigeria Sahara Group Limited Full time

ABOUT THE COMPANY

Sahara Group is a leading international energy and infrastructure conglomerate founded in 1996 and headquartered Lagos. Sahara Group has business operations across the energy and infrastructure value chain including the upstream, midstream, downstream, power, real estate and infrastructure. We deploy our deep knowledge and insight into the African energy and infrastructure sectors to seek out entrepreneurial opportunities based on which we deploy market leading businesses. Our vision is to become "the provider of choice wherever energy is consumed".

JOB SUMMARY

Requirements 4+ years of experience in a B2B and/or B2C Sales and Marketing role especially in Fintech or E-commerce Excellent communication, interpersonal, problem-solving, presentation, and organizational skills Highly skilled at sales, people management, and business development and the ability to inspire a team of like-minded go-getters to achieve goals. Excellent interpersonal skills, ability to negotiate and develop rapport with clients and partner. Proven track record in B2B sales and negotiation. Highly motivated and target driven. Personal integrity and professionalism Proficiency in MS Office, Content Writing, and CRM software Experience with service pricing and negotiations. With experience in creating and executing successful digital and offline marketing campaigns, I leverage both qualitative and quantitative data and feedback.

RESPONSIBILITIES

Duties Oversee sales and business development strategy, processes, structure, and best practices company-wide. Research and identify new business opportunities, such as entering new markets, developing growth areas, following trends, acquiring new customers, forming partnerships, and offering new services. Maintain working relationships with existing clients to ensure exceptional service and manage sales cycle to close new business in all service categories offered. Drive negotiations, pricing, and execution of channel partnerships, proactive bids, and proposals using business value analysis. Demonstrates market expertise and a deep understanding of target customers' demographics to steer customer decisions toward the company's solutions and products. Create & articulate compelling value propositions for Asharami Innovations' services, shaping messaging and positioning across owned, earned, and paid media. Achieve sales goals by assessing current client needs and following a defined selling process with potential buyers, often utilizing product demos and presentations. Utilizes insights from market research to inform strategy and direction and receives feedback from customers for product and service improvement. Conducts post-sales engagement by visiting customers to discuss service enhancement. Collaborate with team members and external partners for content development and deployment. Manage, track, and analyze key metrics to monitor marketing campaigns KPIs for customer traffic and acquisition, Ad performance, and create strategies for improvement.

REQUIRED SKILLS

Market research, intelligence, Business development, Business intelligence, Corporate communications, Marketing

REQUIRED EDUCATION

Bachelor's degree

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