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Experienced Social Media Manager

1 month ago

Abuja, FCT, Nigeria Avocado Recruiters Full time
Location: Abuja
Job Type: Full-Time
About Us:
We are a fast-growing skincare and makeup brand passionate about empowering individuals to feel confident in their skin. We are seeking an experienced and creative social media manager to join our dynamic team and lead our online presence to new heights.
Key Responsibilities:
1. Social Media Strategy:
○ Develop and implement a comprehensive social media strategy aligned with the brand's goals and target audience.
○ Create content calendars and posting schedules across platforms such as Instagram, Facebook, TikTok, Twitter, and Pinterest.
2. Content Creation and Management:
○ Plan, create, and oversee high-quality, engaging, and visually appealing content (posts, stories, reels, and videos) that resonates with our audience.
○ Collaborate with photographers, videographers, and graphic designers to produce branded content.
3. Community Engagement:
○ Engage with followers by responding to comments, DMs, and mentions in a timely and professional manner.
○ Build and nurture an online community by interacting with influencers, customers, and brand advocates.
4. Analytics and Performance Tracking:
○ Monitor, analyze, and report on social media performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
○ Use insights to optimize campaigns, increase engagement, and grow the brand's online presence.
5. Paid Advertising:
○ Plan and execute sponsored ad campaigns across social media platforms to drive traffic, conversions, and brand awareness.
○ Optimize ad performance through A/B testing, audience segmentation, and budget management.
6. Collaboration:
○ Work closely with the marketing team to ensure consistency in messaging and branding.
○ Coordinate with product development and sales teams for product launches and promotions.
7. Trends and Innovation:
○ Stay updated with industry trends, algorithm changes, and emerging platforms to keep the brand relevant and competitive.
○ Experiment with new content formats and marketing techniques to drive engagement.
Qualifications and Skills:
● Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
● Proven experience (3+ years) as a social media manager, preferably in the beauty, skincare, or lifestyle industry.
● Strong knowledge of social media platforms, trends, and best practices.
● Proficiency in digital marketing tools (e.g., Hootsuite, Canva, Meta Business Suite, Google Analytics).
● expertise in running and optimizing social media ad campaigns.
● Excellent written and verbal communication skills.
● Creative mindset with strong visual and aesthetic sensibility.
● Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
Why Join Us?
● Opportunity to work with a vibrant and innovative brand in the beauty industry.
● Collaborative and supportive team environment.
● Competitive salary and growth opportunities.

Join us in transforming how people experience skincare and makeup online