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Marketing Officer

4 weeks ago

Lagos, Lagos, Nigeria Bella Recruiter Full time
Function: Marketing and Communications
Reporting to: Head, Marketing & Communications
Location: Lagos
Travel Frequency: Occasionally

Purpose of the Job
As a Marketing Communications Business Partner within our Group Marketing Team, you play a pivotal role in driving the marketing efforts for our retail division. You will collaborate closely with the Group Marketing Team to align brand and marketing strategies, yet your primary focus will be tailoring campaigns and initiatives to suit the unique needs and objectives of the retail division.

Expected Key Results

Develop and Execute Marketing Strategies
Align Brand Attributes/ Brand Management
Stakeholder Management
Content Creation and Management
Achieve operational SLA and KPIs for group marketing department
Enhance Customer Experience
Other Tasks Assigned

Educational Qualifications & Functional Skills:
B.sc in Advertising, Mass Communications, Public Relations, Journalism and Marketing . (2.1)

Work Experience:
3-5 years of experience in marketing, preferably within the telecommunications/technology sector or advertising agency.
Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
Understanding of marketing principles, branding strategies, and communication techniques.
Ability to execute marketing strategies across ATL and BTL channels.
Strong understanding of content marketing to support sales and customer experience.
An eye for emerging consumer trends and identifying threats in competitive marketing.
Data-driven mindset and an understanding of key marketing metrics in measuring success.
Experience developing marketing reports to showcase KPI achievements leveraging such tools as Excel, PowerPoint, etc.
Experience working within a group marketing structure.

Other Requirements:
Customer Focus
Tech savvy
Action orientation
Drive results
Cultivate Innovation
Ability to optimize work processes
Resilience
Self Development
Nimble Learning
Ensures Accountability
Develops Talent
Drives Engagement
Drives Vision & Purpose
Excellent Decision Quality