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Digital Marketer
1 month ago
Key Responsibilities
• Develop and execute digital marketing strategies to drive brand visibility and lead generation.
• Plan and oversee SEO, paid ads (Google & Meta), social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to refine marketing efforts.
• Implement automation tools for lead nurturing, customer retention, and remarketing.
• Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Create engaging content, ensuring 10+ high-quality posts monthly.
• Plan and oversee quarterly photo/video shoots to showcase propertieS.
• Optimize the company website for lead generation, engagement, and SEO.
• Ensure website listings and blogs are updated with relevant keywords & trending topics.
• Track website performance using Google Analytics & Search Console.
• Develop strategies to attract and convert leads into clients and repeat customers.
• Manage and optimize email marketing campaigns for customer retention.
• Implement CRM tools to track and nurture leads efficiently.
• Plan and execute Google Ads, Facebook & Instagram paid campaigns for targeted marketing.
• Track, analyze, and report on key marketing metrics, including engagement, conversion rates & ROI.
• Build and maintain key relationships with real estate agents & property owners.
• Develop strategic partnerships and corporate marketing plans.
• Grow and manage an active WhatsApp & Telegram community of real estate professionals.
• Work with videographers and content creators to produce high-quality promotional content.
• Stay updated with digital marketing trends, tools, and best practices in real estate marketing.
Qualifications & Skills
• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 - 5 years of experience in digital marketing, preferably in real estate.
• Expertise in SEO, social media marketing, Google & Meta Ads, and email automation.
• Proficiency in Google Analytics, Search Console, and CRM tools (Mailchimp, HubSpot, etc.).
• Strong copywriting, content creation, and visual storytelling skills.
• Ability to work independently, meet deadlines, and optimize campaigns based on data insights.
• Knowledge of basic graphic design tools (Canva, Adobe Photoshop is a plus).
