Marketing Manager

4 days ago


Ajah Ward, Nigeria PWAN GROUP Full time
Develop and implement comprehensive marketing strategies to achieve business objectives and drive revenue growth.

Conduct market research to identify target audiences, market trends, and competitive positioning.

Plan and execute multi-channel marketing campaigns, including digital, social media, email, and traditional channels.

Create compelling marketing content, including copywriting, design briefs, and multimedia assets.

Collaborate with internal teams, such as sales, product development, and operations, to ensure alignment of marketing efforts with overall business goals.

Manage marketing budgets and allocate resources effectively to maximize ROI.

Analyze campaign performance metrics and KPIs to track progress and identify areas for improvement.

Stay abreast of industry trends and emerging technologies to drive innovation and maintain a competitive edge.

Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.

Qualifications and Requirements:
Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

5+ years of experience in marketing roles, with a proven track record of developing and executing successful marketing campaigns.

Strong leadership and project management skills.

Excellent communication and interpersonal abilities.

Proficiency in marketing automation tools, CRM software, and analytics platforms.

Creative thinking and problem-solving skills.

Ability to thrive in a fast-paced, dynamic environment.

Required Skills
Strategic thinking

Leadership

Creativity

Communication

Analytical skills

Project management

Digital marketing expertise
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