Digital Marketer/ Content Creator

3 weeks ago

Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
JOB TITLE: Digital Marketer/ Content Creator
INDUSTRY: IT Services
LOCATION: Ikoyi, Lagos
JOB TYPE: Full - Time

JOB SUMMARY
We are seeking a creative, strategic, and results-driven social media & Content Creator/Writer to manage and develop content across all social media platforms and website pages. This role requires a strong storyteller with a flair for visual design, content optimization, and digital marketing.

The ideal candidate will be responsible for crafting compelling copy, designing engaging visuals, managing paid advertising campaigns, and tracking performance to drive brand growth, engagement, and sales.

JOB RESPONSIBILITIES

• Manage and create original, on-brand content across social media platforms (Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.) and company website.

• Write engaging, SEO-optimized copy for social media posts, blog articles, landing pages, and marketing campaigns.

• Design high-quality visual and multimedia content (images, videos, reels, GIFs) using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), CapCut, or Figma.

• Plan, launch, and monitor paid social media advertising campaigns (Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.).

• Monitor social media trends, industry news, and audience insights to refine and evolve content strategies.

• Respond to comments, messages, and mentions to foster audience engagement and community growth.

• Track key performance metrics (engagement, reach, web traffic, conversions) and prepare insightful reports on campaign effectiveness.

• Collaborate with marketing, sales, and design teams to align content efforts with business goals.

• Continuously experiment with content formats, storytelling techniques, and performance optimization.

JOB REQUIREMENTS

• Proven experience as a Social Media Manager, Content Creator/Writer, or Digital Marketer.

• 3-5 years of experience as digital marketer/ content creator

• Excellent writing, editing, and storytelling skills, with a strong understanding of SEO best practices.

• Proficiency in visual content creation tools (Canva, Adobe Suite, CapCut, Figma, etc.).

• Experience managing social media ad platforms (Meta Business Suite, TikTok Ads, LinkedIn Ads, etc.).

• Strong analytical skills; familiarity with Google Analytics, Facebook Insights, or other reporting tools.

• Ability to manage multiple platforms and projects in a fast-paced environment.

• Basic video editing and motion design skills are a plus.

• Detail-oriented with a strong sense of brand tone, style, and consistency

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