Digital Marketer

Job Description

The Digital Marketing Officer is responsible for planning, implementing, managing and monitoring the company's Digital and Social Media strategy for Proforce Limited in order to increase our online presence, and brand awareness, improve Marketing efforts and increase sales.
Responsibilities

Redesign and manage the company's website to ensure it is well designed & functional, easy to use, fresh quality content, optimized for mobile platforms, readily accessible content & location, optimized for search & social web and clear calls to action.
Develop strategy, implement and manage our digital and social media channels
Oversee day-to-day management of campaigns and ensure brand consistency
Supervise all aspects of digital and social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular digital and social media platforms such as Google, X (formerly Twitter), Facebook, YouTube, LinkedIn etc.
Ensure progress on all platforms by using analytical tools such as Google Analytics and other marketing tools such as Buffer
Measure the success of every digital and social media campaign & oversee content
Stay up to date with the latest social media best practices and digital media technologies
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Business Development teams
Monitor Search Engine Optimization and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Monthly monitoring and reporting of traffic and traction on all social platforms and websites.
The number of traffic that resulted in calls or enquiries will measure the traction.
Provide constructive feedback
Provide constructive public relations that sustain and grow the company's brand name.
Any other function that may be assigned by the Head of Operations and the Group Managing Director

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