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Sales Representative

1 month ago


Owerri, Nigeria Golden Guinea Breweries Plc Full time

The job responsibilities typically revolve around promoting and selling the brewery's products to various clients, maintaining relationships, and driving sales growth. Here are the key responsibilities:
1. Sales and Business Development

Product Promotion: Actively promoting the brewery's products (beer, craft beverages, etc.) to potential customers, such as bars, restaurants, grocery stores, and distributors.
Generating Leads: Identifying new business opportunities by prospecting new clients, developing partnerships, and targeting potential accounts.
Achieving Sales Targets: Meeting or exceeding assigned sales quotas by consistently driving sales volume.
Market Expansion: Exploring and entering new geographic markets, increasing the brewery’s footprint.

2. Client Relationship Management

Building Relationships: Establishing and nurturing long-term relationships with key clients, including bar owners, retailers, and restaurant managers.
Customer Service: Addressing customer inquiries, complaints, and ensuring high levels of satisfaction with the products.
Regular Check-ins: Conducting regular visits and meetings with current clients to ensure continued business and to introduce new products.

3. Product Knowledge and Training

Product Expertise: Maintaining in-depth knowledge of the brewery's products, including new launches, seasonal offerings, and special editions.
Educating Clients: Educating clients on the features, benefits, and pairing options of the brewery’s products, helping them make informed decisions.
Tasting Events: Organizing product tastings and events to promote the products to customers and help increase product visibility.

4. Order Management

Order Fulfillment: Processing orders from clients and ensuring timely deliveries by working with the logistics team.
Inventory Management: Monitoring stock levels with clients, ensuring that they have enough product to meet demand, and arranging for replenishment as needed.

5. Market Research and Feedback

Analyzing Market Trends: Tracking market trends and competitor activities to understand consumer behavior and identify new sales opportunities.
Gathering Feedback: Collecting feedback from customers regarding product quality, preferences, and any potential improvements to pass along to the brewery’s management.

6. Reporting and Administrative Tasks

Sales Reporting: Preparing and submitting regular sales reports, tracking progress towards sales goals, and reporting on market activity.
CRM Usage: Utilizing Customer Relationship Management (CRM) software to maintain customer profiles, track communications, and monitor sales activities.
Administering Contracts: Reviewing and processing contracts, payment terms, and ensuring that all transactions are compliant with brewery policies.

7. Collaborating with Internal Teams

Marketing and Promotions: Collaborating with the marketing team to align promotional strategies, offers, and events with customer needs.
Logistics Coordination: Coordinating with the logistics and distribution teams to ensure timely product delivery and customer satisfaction.

8. Compliance and Regulations

Legal Compliance: Ensuring all sales practices comply with alcohol-related regulations, health and safety standards, and local laws.
Responsible Selling: Promoting responsible drinking habits and ensuring that customers adhere to legal requirements in selling alcohol.

In essence, a sales representative in a brewery acts as the bridge between the brewery and its customers, working to drive sales while maintaining strong customer relations and staying knowledgeable about the industry and products.