Marketing Strategist

Branding and Brand Governance:

Develop and maintain a strong, cohesive brand identity that aligns with Saharan Distillers' vision and resonates with target audiences.
Implement brand guidelines and governance protocols to ensure consistency across all marketing channels and communications.
Oversee content creation, packaging design, and messaging to align with brand standards.
Monitor and evaluate brand perception and work on initiatives to enhance brand affinity and awareness.

Marketing Strategy and Execution:

Develop and implement comprehensive marketing strategies, including ATL, BTL, and digital marketing initiatives to meet business objectives.
Conduct market research to identify consumer insights, competitive analysis, and emerging trends to inform marketing activities.
Plan and execute campaigns that drive brand engagement, customer loyalty, and market penetration.
Manage the marketing budget effectively, ensuring efficient allocation of resources and achieving a high ROI.

Marketing and Partnership Activation (Offline):

Identify, negotiate, and manage strategic partnerships that align with Saharan Distillers' brand values and marketing goals.
Organize and execute offline marketing events such as tasting experiences, brand activation pop-ups, and exclusive partnership collaborations.
Coordinate with external vendors, agencies, and collaborators to bring campaigns and activations to life.
Analyze the success of offline campaigns, gathering data and feedback to optimize future initiatives.

Qualifications and Experience

5+ years of experience in marketing strategy, brand management, and partnership activation within the FMCG, beverage, or luxury sectors.
Proven track record of successfully developing and executing marketing campaigns.
Experience in brand governance and managing creative agencies.
Strong understanding of the Nigerian market landscape and cultural nuances.
Strategic Thinking: Ability to create and execute marketing strategies that drive long-term brand growth.
Creative and Innovative: Able to conceptualize unique ideas for brand activation and marketing.
Project Management: Highly organized, with the ability to manage multiple campaigns and activations simultaneously.
Partnership Development: Strong networking skills with a proven ability to establish and maintain impactful partnerships.
Budget Management: Experience in allocating and managing budgets effectively.