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Digital Marketing Manager

1 month ago

Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Position: Digital Marketing Manager
Industry: Real Estate/Luxury Property
Location: Lagos, Nigeria
Job Type: Full-Time

Job Description (Summary)
The Digital Marketing Manager will develop, execute, and optimize digital marketing campaigns to achieve business goals. This involves strategic planning, content creation, performance analysis, and cross-functional collaboration.
Strategy Development & Execution

• Develop comprehensive digital marketing strategies aligned with business objectives.

• Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.

• Maintain the company's presence across all digital platforms and measure results against KPIs.

• Brainstorm and implement innovative strategies for customer engagement and acquisition.
Lead Generation & Conversion

• Design and execute campaigns focused on generating high-quality leads.

• Optimize digital assets such as landing pages and advertisements for better conversion rates.

• Use CRM tools to track leads, nurture prospects, and report on acquisition rates.
Content Creation & Management

• Manage content production and distribution across websites, social media, and email newsletters.

• Collaborate with internal teams and agencies to create videos, blog posts, and motion graphics.

• Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.
SEO & SEM

• Improve organic search rankings and website traffic using advanced SEO strategies.

• Manage PPC campaigns to optimize ad spend and maximize ROI.

• Leverage A/B testing and user funnel analysis to refine digital strategies.
Analytics & Reporting

• Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs.

• Generate reports for senior management, highlighting successes and areas for improvement.

• Analyze unsubscribe rates, open rates, and click-through rates to fine-tune strategies.
Budget Management

• Develop and manage the digital marketing budget effectively.

• Evaluate emerging technologies to ensure the company remains at the forefront of innovation.

Key Performance Indicators (KPIs)
The performance of the Digital Marketing Manager will be measured by:

• Increased website traffic and improved search engine rankings.

• High-quality lead generation and conversion rates.

• Engagement rates on content marketing initiatives.

• Social media growth and activity levels.

• Email marketing open rates and click-through rates.

• ROI from digital marketing campaigns.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or a related field.

• Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.

• 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.

• Proven expertise in managing end-to-end digital campaigns and generating measurable results.

• Demonstrated ability to increase website traffic and lead conversions.

• Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.

• Excellent project management and multitasking skills.

• Understanding of web design principles and user experience optimization.

• Familiarity with HTML, CSS, and web development tools is a plus.