Digital Marketing Specialist

17 hours ago


Ikeja, Lagos, Nigeria ILotbet Full time

We are ILotbet, a dynamic company seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have extensive experience in conducting market research, updating databases, creating engaging content, managing social media platforms, and running successful campaigns.

Key Responsibilities:
  • Develop and implement social media strategies to enhance brand awareness and engagement
  • Create and curate high-quality content for various channels, adhering to international standards of grammar, content, and presentation
  • Maintain and optimize campaign budgets to ensure maximum ROI
  • Analyze website performance using Google Analytics and track user behavior to inform marketing decisions
  • Stay up-to-date with the latest trends and technologies impacting our industry
Requirements and Skills:
  • OND in Marketing or a related field
  • Proven experience in digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
  • Creative problem-solving skills and ability to identify target audiences and devise effective campaigns
  • Experience with A/B and multivariate experiments, as well as solid knowledge of website analytics tools
  • Familiarity with ad serving tools and setting up and optimizing Google Adwords campaigns


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