Senior Brand Manager

3 days ago


Lagos, Lagos, Nigeria Work in Nigeria Full time

**Overview**

We are a leading organization based in Nigeria, seeking a seasoned Senior Brand Manager to lead our brand management initiatives.

The successful candidate will be responsible for developing and executing brand strategies that drive business growth.

Key Responsibilities

  • Develop and implement brand strategies that align with business objectives.
  • Collaborate with cross-functional teams to ensure consistent brand messaging.
  • Monitor market trends and adjust strategies accordingly.
  • Create compelling content for various media outlets.
  • Manage relationships with external agencies and partners.
  • Lead crisis communication efforts to protect the brand's reputation.
  • Measure the effectiveness of communication campaigns and adjust strategies as needed.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years experience in brand management or communications leadership roles.
  • Strong understanding of branding principles and consumer behavior.
  • Excellent written and verbal communication skills.
  • Ability to think strategically and execute creatively.
  • Experience managing cross-functional teams and external partners.
  • Proficiency in digital marketing and social media platforms.
  • Strong analytical skills to measure campaign performance.


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