Strategic Marketing Director

1 week ago

Lagos, Lagos, Nigeria Tricare pharmaceuticals Nigeria Limited Full time

We are seeking a highly motivated and experienced marketing professional to occupy the Deputy Head of Sales and Marketing position in our rapidly expanding pharmaceutical company. This role is responsible for developing and executing strategic marketing plans to drive brand awareness and maximize sales of our pharmaceutical products.

Main Responsibilities
  • Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including product launches, brand awareness, and market expansion.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and incorporate findings into marketing strategies.
  • Collaborate with product development teams to provide market insights and contribute to the development of new pharmaceutical products.
  • Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.
  • Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, trade shows, conferences, and promotional activities.
  • Collaborate with the sales team to develop sales support materials, training programs, and promotional tools to enhance sales effectiveness.
  • Track and analyze marketing campaign performance, monitor market trends, and adjust marketing strategies as needed to achieve business objectives.
  • Establish and maintain relationships with key opinion leaders, healthcare professionals, and relevant industry stakeholders.
  • Stay up-to-date with industry developments, regulatory guidelines, and compliance requirements to ensure marketing activities adhere to legal and ethical standards.
  • Manage and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.

Requirements:

  • B.Pharm (MBA is an advantage)
  • Minimum of eight (8) years of experience in marketing roles within the pharmaceutical, manufacturing or healthcare industry
  • Proven track record of developing and implementing successful marketing strategies and campaigns
  • In-depth knowledge of the pharmaceutical industry, including regulatory guidelines, market dynamics, and competitive landscape
  • Strong analytical and problem-solving skills, with the ability to interpret data and market research to make informed decisions
  • Excellent written and verbal communication skills, with the ability to effectively present and communicate complex concepts
  • Strong leadership and team management skills, with the ability to inspire and motivate a team towards achieving common goals
  • Proficiency in marketing software and tools, as well as digital marketing platforms
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Strong attention to detail, organizational skills, and the ability to meet tight deadlines

Benefits:

  • Attractive & Competitive

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