Digital Brand Manager

5 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

**Role Overview:**

We are looking for a Senior Marketing Professional to join our team at Blakskill Limited. The ideal candidate will have a strong background in digital marketing and be able to develop and execute comprehensive digital marketing strategies to drive business growth.

About the Role:

The successful candidate will be responsible for:

  • Developing and implementing digital marketing campaigns to achieve business objectives;
  • Monitoring and analyzing campaign performance using data-driven insights;
  • Collaborating with the retail business manager to plan and execute digital strategies for sales and conversion;
  • Creating and managing high-quality content for social media platforms to ensure consistent branding;
  • Conducting SEO campaigns to boost website traffic and optimize content;
  • Evaluating critical metrics that affect website traffic and audience engagement;
  • Providing data-driven insights to improve marketing strategies.

Responsibilities:

The key responsibilities of this role include:

  1. Brainstorming and implementing innovative growth strategies;
  2. Keeping up-to-date with global trends, emerging technologies, and best practices in digital marketing;
  3. Ensuring visual designs and digital interfaces align with brand standards;
  4. Preparing and submitting reports on digital, social media, and branding activities to the Managing Director;
  5. Coordinating with advertising and media experts to improve results.

Requirements:

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Communications, or a related field;
  • 3-4 years of proven experience in digital marketing roles;
  • Strong understanding of digital marketing tools, analytics, and best practices.


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