Brand Advocate

Job Description:
We are seeking a skilled Digital Marketing Specialist to join our team at HR-ON-WHEELS. As a key member, you will be responsible for developing and executing digital marketing strategies that drive engagement and inform marketing decisions.

Responsibilities:
Develop and execute comprehensive digital marketing strategies that align with the brand's marketing objectives and overall business goals, ensuring maximum ROI and brand awareness.
Create high-quality content for various digital channels, including email newsletters, blogs, and social media platforms, showcasing the brand's unique voice and visual identity.
Foster and maintain a strong online community by responding to comments, direct messages, and mentions in a timely and authentic manner, ensuring a positive brand image and reputation.
Monitor and analyze digital marketing trends, campaigns, and competitor activity to stay ahead of the curve and inform strategy adjustments, ensuring the brand remains competitive in the market.

Requirements:
Bachelor's degree in Marketing, Communications, Fashion, or a related field, demonstrating a solid understanding of digital marketing principles and best practices.
1-2 years of proven experience in digital marketing management or strategy, preferably in the fashion or lifestyle industry, showcasing expertise in creating engaging content and fostering online communities.
Strong knowledge of digital marketing channels and their respective best practices, as well as excellent written and verbal communication skills, allowing for compelling content creation.
Familiarity with digital marketing analytics tools, such as Google Analytics, to track performance and adjust strategies accordingly.
A creative thinker able to develop fresh and engaging ideas for digital content, staying up-to-date with the latest industry trends and features.

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