Digital Marketing Strategist

20 hours ago


Ikeja, Lagos, Nigeria Betfigo Full time
Job Summary
Betfigo is seeking a seasoned Digital Marketing Strategist to spearhead our search engine optimization efforts. As an SEO expert, you will be responsible for developing and implementing effective strategies to improve our online presence.

About the Role
The ideal candidate will possess a deep understanding of SEO best practices and have experience working in a similar capacity. Your primary focus will be on optimizing our website structure, content, and meta tags to enhance search engine rankings. Additionally, you will analyze website traffic, user behavior, and conversion rates to refine our SEO performance.

Key Responsibilities
- Conduct thorough research on keywords, competition, and target audience to inform your SEO strategy
- Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure seamless integration of SEO principles
- Stay up-to-date with search engine algorithms and industry developments to adapt our strategies accordingly
- Develop link building strategies to increase website authority and credibility

Requirements
- 2+ years of experience in digital marketing or a related field
- Strong understanding of SEO principles and best practices
- Ability to create, justify, communicate, and implement data-driven SEO strategies
- Excellent analytical and problem-solving skills


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