Digital Marketing Specialist

20 hours ago


Ikeja, Lagos, Nigeria Bluewave New Energy Technology Full time
Job Overview:

Bluewave New Energy Technology is a pioneering company in the renewable energy sector, dedicated to harnessing the power of innovation to drive sustainability. We are seeking a highly skilled Digital Marketing Specialist to join our team and spearhead our digital marketing efforts.

Key Responsibilities:

* Develop and execute comprehensive digital marketing strategies to increase brand awareness and engagement across various social media platforms.
* Create and implement a social media calendar with engaging content that resonates with our target audience.
* Identify industry trends and adapt our social media strategies to stay relevant in a rapidly evolving market.

Content Creation and Management:

* Generate high-quality content such as text posts, images, videos, and infographics that showcase our brand's values and mission.
* Schedule and publish content across various social media platforms using scheduling tools to maximize reach and engagement.

Community Engagement:

* Foster meaningful interactions with followers through comments, replies, and live Q&A sessions to build a loyal community around our brand.
* Identify and engage with key influencers and potential customers on social media to expand our reach and impact.

Analytics and Reporting:

* Track key performance indicators (KPIs) such as reach, impressions, engagement, and conversion rates to measure the effectiveness of our digital marketing campaigns.
* Analyze social media data to identify trends and optimize campaign performance for better results.

Collaboration with Other Teams:

* Work closely with the marketing team to align digital marketing strategies with overall marketing goals and objectives.
* Coordinate with the content creation team to produce high-quality content for social media campaigns.

Required Skills and Qualifications:

* Strong understanding of social media platforms and their best practices to create effective digital marketing strategies.
* Excellent content creation and writing skills to craft compelling content that resonates with our target audience.



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