Senior Google Ads Specialist

18 hours ago


Enugu, Enugu State, Nigeria Havana group of Companies Full time
Company Overview
Havana Group of Companies is a forward-thinking organization that prides itself on innovation and data-driven decision making. As a Google Ads Expert, you will play a vital role in driving business growth through effective campaign management and optimization.

Job Description
In this role, you will develop and execute high-performing Google Ads campaigns to achieve business objectives. Your expertise in Google Ads Manager, including Search, Display, Shopping, and YouTube ads, will enable you to manage ad budgets, analyze performance metrics, and optimize campaigns for maximum ROI. Additionally, you will conduct keyword research, audience segmentation, and competitor analysis to stay ahead of the competition.

Responsibilities
* Develop and execute Google Ads campaigns to achieve business objectives
* Manage ad budgets, analyze performance metrics, and optimize campaigns for maximum ROI
* Conduct keyword research, audience segmentation, and competitor analysis
* Create compelling ad copy, landing pages, and A/B test variations for continuous improvement
* Utilize data analytics tools to track, report, and present campaign performance
* Stay up-to-date with the latest Google Ads trends and algorithm changes
* Collaborate with the marketing team to align Google Ads strategies with broader goals

Required Skills and Qualifications
* Expertise in Google Ads Manager, including Search, Display, Shopping, and YouTube ads
* Proficiency in Google Analytics, tag management, and conversion tracking
* Strong knowledge of PPC campaign optimization and bidding strategies
* Excellent analytical, problem-solving, and communication skills
* Ability to manage multiple campaigns simultaneously in a fast-paced environment
* 2-5 years of experience managing Google Ads campaigns across various industries
* Google Ads certification is required
* Proven success in delivering measurable results and meeting KPIs
* Bachelor's degree in Marketing, Business, or a related field is preferred

Benefits
* Competitive salary and benefits package
* Opportunities for professional growth and development
* Collaborative and dynamic work environment

Others
* This is not a remote position; the selected candidate will be required to work on-site at our office.

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