Senior Brand Marketing Strategist

2 days ago


Lagos, Lagos, Nigeria Work in Nigeria Full time
Job Overview

As a seasoned professional, you will oversee the development and implementation of comprehensive brand communication strategies across various channels and platforms.

Key Responsibilities:

  • Develop and implement strategic communication plans to reinforce the brand's image and messaging.
  • Collaborate with cross-functional teams to ensure consistency in branding across all touchpoints.
  • Monitor market trends to inform communication strategies and stay ahead of competitors.
  • Lead crisis communication efforts to protect the brand's reputation and maintain stakeholder trust.
  • Measure campaign effectiveness and adjust strategies as needed.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 5 years of experience in brand management or communications leadership roles.
  • Strong understanding of branding principles and consumer behavior.
  • Excellent written and verbal communication skills.
  • Ability to think strategically and execute creatively.


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