Brand Development Specialist

10 hours ago


Ikeja, Lagos, Nigeria Ascentech Services Full time

We are seeking a highly motivated and experienced Brand and Marketing Officer to join our team at Ascentech Services. In this role, you will be responsible for developing and implementing effective marketing strategies to enhance brand awareness, drive sales, and solidify our position in the market.

Responsibilities
  • Develop and maintain a strong brand identity across all touchpoints, ensuring consistency and alignment with our company's vision.
  • Conduct market research and competitor analysis to identify opportunities and trends, informing strategic decisions and driving business growth.
  • Develop and implement brand positioning strategies that differentiate us from competitors and resonate with our target audience.
  • Manage brand guidelines and ensure consistency across all marketing materials, including website content, social media, print, and events.
  • Develop and execute integrated marketing campaigns across various channels, leveraging digital, social media, print, and events to reach and engage our target audience.
  • Manage the company's website and social media presence, ensuring timely and informative updates, as well as engaging content that drives customer interaction.
  • Plan and execute product launches, promotions, and advertising campaigns that meet or exceed sales targets and drive business growth.
  • Monitor and analyze campaign performance, track key metrics, and report on results to inform future marketing strategies.
  • Develop engaging content for various platforms, including website, blog, social media, and email marketing, that resonates with our target audience and drives business growth.
  • Secure media coverage for the company and its products, leveraging PR and communications expertise to elevate our brand profile.
  • Manage press releases and media inquiries, ensuring timely and accurate responses that reflect positively on the company.
  • Support the sales team by providing marketing materials and insights that inform sales strategies and drive business growth.
  • Identify and pursue new business opportunities, leveraging market research and industry knowledge to inform strategic decisions.
  • Collaborate with cross-functional teams to achieve marketing objectives, ensuring alignment and cohesion across all departments.


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