Digital Marketing Strategist

3 days ago


Lagos Island Local Government Area, Lagos, Nigeria Saborah's Court Full time
Job Description

Saborah's Court is seeking a highly skilled Digital Marketer to lead our marketing efforts. As the ideal candidate, you will be responsible for developing and executing digital marketing strategies to drive brand visibility and lead generation.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing plans to enhance brand awareness and attract new leads.
  • Plan and oversee SEO, paid advertising (Google & Meta), social media, email marketing, and content marketing initiatives.
  • Conduct market research and competitor analysis to refine marketing strategies and optimize campaign performance.
  • Implement automation tools for lead nurturing, customer retention, and remarketing efforts.
  • Manage and grow our social media presence across various platforms, including Instagram, Facebook, LinkedIn, YouTube, and TikTok.
  • Create engaging content that showcases our properties and resonates with our target audience.
  • Optimize our company website for lead generation, engagement, and SEO best practices.
  • Ensure website listings and blogs are updated with relevant keywords and trending topics.
  • Track website performance using Google Analytics and Search Console.
  • Develop strategies to convert leads into clients and repeat customers.
  • Manage and optimize email marketing campaigns for customer retention and loyalty.
  • Implement CRM tools to track and nurture leads efficiently.
  • Plan and execute targeted Google Ads, Facebook, and Instagram paid campaigns.
  • Track, analyze, and report on key marketing metrics, including engagement, conversion rates, and ROI.
  • Build and maintain strong relationships with real estate agents and property owners.
  • Develop strategic partnerships and corporate marketing plans.
  • Grow and manage an active WhatsApp and Telegram community of real estate professionals.
  • Collaborate with videographers and content creators to produce high-quality promotional content.
  • Stay updated with the latest digital marketing trends, tools, and best practices in real estate marketing.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in digital marketing, preferably in real estate.
  • Expertise in SEO, social media marketing, Google and Meta Ads, and email automation.
  • Proficiency in Google Analytics, Search Console, and CRM tools (Mailchimp, HubSpot, etc.).
  • Strong copywriting, content creation, and visual storytelling skills.
  • Ability to work independently, meet deadlines, and optimize campaigns based on data insights.
  • Knowledge of basic graphic design tools (Canva, Adobe Photoshop is a plus).


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