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Video Content Strategist
6 hours ago
Job Overview
We are seeking an exceptional leader to drive our video content strategy and execution. As the Head of Video Production and Innovation, you will oversee the creation of engaging, innovative, and impactful video content that resonates with African audiences.
Key Responsibilities
- Develop and execute a video content strategy aligned with our mission to touch the cultural nerve and lead platform ubiquity.
- Establish the video production unit as a powerhouse with unmatched ability to produce videos that resonate deeply with African audiences.
- Lead the ideation and production of flagship video shows and series that drive cultural conversations and audience loyalty.
- Build a roadmap for platform-specific excellence across YouTube, Instagram, TikTok, Facebook, and emerging platforms.
- Own and track performance metrics (KPIs), including reach, engagement, monetisation, and ROI.
Requirements
- Minimum of five years of experience in journalism, digital media, or publishing, with at least two years in a leadership or editorial management role.
- Demonstrated experience in video production, digital content creation, and/or a senior creative leadership role.
- Proven track record of creating successful, culturally impactful video content across platforms like YouTube, TikTok, Instagram, and Facebook.
- Experience building and leading high-performing creative teams.
- Demonstrated success in revenue generation through video content (e.g., branded partnerships, monetisation strategies).
- Strong project management experience with the ability to handle multiple projects under tight deadlines.
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