IT Services Marketing Strategist
4 days ago
We are seeking a highly experienced Marketing Manager to lead our IT Services marketing efforts. This role will be responsible for developing and executing a comprehensive marketing strategy that drives leads and revenue growth.
Job Responsibilities:- Develop and execute a marketing strategy that aligns with the company's overall goals and objectives.
- Create and manage content calendar, including blog posts, social media posts, and email newsletters.
- Manage and optimize digital marketing channels, including paid advertising, SEO, and website operations.
- Lead the creation and execution of webinars and events.
- Enhance ITC branding and brand awareness across digital channels.
- Plan and execute inbound and digital marketing programs, including website operations, SEO/SEM, social media, and advertising campaigns.
- Manage day-to-day relationship and performance of in-house Agency team.
- Measure and report performance of all marketing campaigns across different channels, assessing against lead generation and sales goals.
- 5+ years of experience in B2B digital marketing for similar services companies targeting CFOs, CIOs, and high-level executives in Finance and IT.
- Fully bilingual in English and Spanish/French/Arabic/Cantonese/German.
- Strong analytical skills and data-driven thinking.
- Demonstrable experience leading and successfully managing digital marketing in B2B services companies.
- Highly creative with experience identifying target audiences and devising content and digital campaigns that engage, inform, and motivate.
- Up-to-date with latest trends and best practices in digital marketing and Account Based Marketing (ABM).
- Strong understanding of Search Engine Optimization (SEO) processes to effectively manage performance of in-house Agency and SEO resources under management.
- Defines requirements, tasks, and resources associated with SEO strategy.
- Understands on and off-site tactics.
- Experience working with popular keyword and SEO tools.
- Experience working with CMSs and building and administering content in multiple CMS environments or platforms.
- Familiar and comfortable writing and editing content for SEO.
- Oversees and manages keyword research and competitive research for ITC key services.
- Keeper pace with SEO trends and developments.
- Solid knowledge of web analytics platforms and understanding of tag management systems.
- Experience managing PPC and overall Paid Ads Programs.
- Working knowledge of HTML.
The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work effectively in a fast-paced environment.
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits and bonus opportunities.
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