IT Services Marketing Strategist

4 days ago


Abuja, FCT, Nigeria ITC WORLDWIDE Full time
Marketing Manager IT Services Job Description

We are seeking a highly experienced Marketing Manager to lead our IT Services marketing efforts. This role will be responsible for developing and executing a comprehensive marketing strategy that drives leads and revenue growth.

Job Responsibilities:
  • Develop and execute a marketing strategy that aligns with the company's overall goals and objectives.
  • Create and manage content calendar, including blog posts, social media posts, and email newsletters.
  • Manage and optimize digital marketing channels, including paid advertising, SEO, and website operations.
  • Lead the creation and execution of webinars and events.
  • Enhance ITC branding and brand awareness across digital channels.
  • Plan and execute inbound and digital marketing programs, including website operations, SEO/SEM, social media, and advertising campaigns.
  • Manage day-to-day relationship and performance of in-house Agency team.
  • Measure and report performance of all marketing campaigns across different channels, assessing against lead generation and sales goals.
Requirements:
  • 5+ years of experience in B2B digital marketing for similar services companies targeting CFOs, CIOs, and high-level executives in Finance and IT.
  • Fully bilingual in English and Spanish/French/Arabic/Cantonese/German.
  • Strong analytical skills and data-driven thinking.
  • Demonstrable experience leading and successfully managing digital marketing in B2B services companies.
  • Highly creative with experience identifying target audiences and devising content and digital campaigns that engage, inform, and motivate.
  • Up-to-date with latest trends and best practices in digital marketing and Account Based Marketing (ABM).
  • Strong understanding of Search Engine Optimization (SEO) processes to effectively manage performance of in-house Agency and SEO resources under management.
  • Defines requirements, tasks, and resources associated with SEO strategy.
  • Understands on and off-site tactics.
  • Experience working with popular keyword and SEO tools.
  • Experience working with CMSs and building and administering content in multiple CMS environments or platforms.
  • Familiar and comfortable writing and editing content for SEO.
  • Oversees and manages keyword research and competitive research for ITC key services.
  • Keeper pace with SEO trends and developments.
  • Solid knowledge of web analytics platforms and understanding of tag management systems.
  • Experience managing PPC and overall Paid Ads Programs.
  • Working knowledge of HTML.

The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work effectively in a fast-paced environment.

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits and bonus opportunities.



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