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Marketing Communications Executive
5 hours ago
We are seeking a highly skilled and experienced Digital Marketing/Brand Communications Executive to join our team at Smile360 Dental Specialist. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing strategies and brand communication plans to enhance the clinic's online presence, attract new patients, and promote the brand effectively.
Key Responsibilities- Develop Digital Marketing Strategies: Develop and implement comprehensive digital marketing strategies to achieve business objectives. Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Create Engaging Content: Create, curate, and manage engaging and relevant content for the clinic's social media platforms, website, and blog. Develop multimedia content, including graphics, videos, and infographics, to enhance online presence.
- Manage Social Media Presence: Manage and maintain the clinic's social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn). Schedule and publish posts, respond to comments and messages, and engage with the online community.
- Optimize Website and Email Marketing: Optimize the clinic's website for search engines to improve visibility and ranking. Regularly update website content to ensure it is accurate, relevant, and engaging. Develop and execute email marketing campaigns to nurture leads and engage with existing patients.
- Develop Brand Communication Strategies: Develop and implement brand communication strategies to build and enhance the clinic's brand identity and reputation. Ensure brand consistency across all marketing materials and channels. Plan and execute integrated marketing campaigns to promote new services, special offers, and events.
- Monitor and Analyze Performance: Monitor and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights). Prepare regular reports on key metrics and provide insights and recommendations for improvement.
Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Minimum of 3 years of experience in digital marketing and brand communications. Proven experience managing social media platforms and digital marketing campaigns. Experience in the healthcare or dental industry is a plus.
Attributes: Excellent written and verbal communication skills. Strong creative thinking and problem-solving abilities. Ability to work independently and as part of a team. Strong organizational and time management skills. Attention to detail and commitment to delivering high-quality work. Adaptable and open to learning new skills and technologies. Passionate about digital marketing and brand communication. Project management skills to handle campaigns effectively. Awareness of current digital marketing trends and best practices. Ability to collaborate with cross-functional teams. Strong understanding of branding principles and how to communicate brand messages effectively.
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