Social Media Lead Specialist

10 hours ago


Ikeja, Lagos, Nigeria Betfigo Full time

Betfigo is looking for a highly skilled Social Media Lead Specialist to lead our social media efforts and develop effective strategies to engage with our audience in the lotto industry.

The successful candidate will be responsible for creating, managing, and optimizing content across various social media platforms to increase brand awareness, engagement, and customer acquisition.

Job Description:

We are seeking a creative and results-driven individual to join our team as a Content Development Manager. In this role, you will be responsible for developing and implementing a comprehensive social media strategy tailored to the gaming industry.

Main Responsibilities:

  • Craft and implement a strategic social media plan that drives engagement and conversions
  • Develop and manage high-quality content (graphics, videos, and copy) for social media platforms
  • Monitor trends, industry updates, and audience insights to optimize engagement and drive organic growth
  • Develop and manage paid social media campaigns to drive conversions and player acquisition
  • Engage with followers, respond to inquiries, and manage online community interactions to enhance customer relationships
  • Analyze key performance metrics (reach, engagement, conversions, etc.) and generate reports with data-driven recommendations
  • Collaborate with the design, marketing, and product teams to align social media strategies with overall business objectives
  • Identify and partner with influencers and brand ambassadors to promote gaming campaigns
  • Ensure social media compliance with regulatory guidelines in the lotto industry

Requirements:

  • 2+ years of experience in social media management, preferably in the gaming, betting, or entertainment industry
  • Strong understanding of social media algorithms, analytics tools, and advertising strategies
  • Proficiency in content creation tools like Canva, Photoshop, or video editing software
  • Experience in running paid social media campaigns (Meta Ads, Twitter Ads, etc.)
  • Strong writing and communication skills for engaging and persuasive content
  • Ability to analyze data, generate reports, and optimize social media performance
  • A passion for the gaming and lotto industry is a plus


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