
Brand Development Manager
2 days ago
Location: Victoria Island, Hybrid Work Mode
Job Type: Full-time
Industry: Entertainment
Job Category: Marketing & Sales
Responsibilities:
• Develop and execute comprehensive marketing strategies to promote entertainment events, productions, or content
• Plan and oversee multi-channel marketing campaigns, including digital, social media, Radio and TV
• Monitor industry trends, competitor activities and emerging marketing opportunities
• Use data analytics to measure marketing effectiveness and optimize future campaigns
• Maintain a consistent brand voice and identity across all marketing materials
• Collaborate with content director, designers and production team to develop compelling promotional content
• Manage social media strategy, including content planning, audience engagement and influencer partnerships
• Optimize advertising campaigns
• Track digital trends and leverage new platforms to reach target audiences
• Work with PR and media outlets to secure coverage for events and projects
• Develop partnerships with influencers, brands and entertainment platforms to expand reach
Requirements:
• Bachelor's degree in Marketing, Business, Communications, or any related field
• 3+ years of marketing experience, preferably in the entertainment industry, or events industry
• Certification in Marketing (e.g. CIM, ACIPM) is HIGHLY required.
• Strong knowledge of marketing, social media platforms, and advertising strategies
• Deep Understanding of entertainment trends, marketing strategies and audience engagement techniques
• Previous experience working with film, music, live events, or streaming platforms
• Experience with marketing analytics tools (e.g Google Analytics, Meta Business Suite, etc.)
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Passion for entertainment, pop culture, and audience engagement
Benefits:
• Competitive salary and performance-based incentives
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