Digital Marketing Strategist

14 hours ago


Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time

Job Title: Digital Marketing Strategist

Job Description:

We are seeking a skilled Digital Marketing Strategist to join our team at BLAKSKILL LIMITED. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive business growth.

Job Summary

The ideal candidate will have a strong background in digital marketing, with experience in creating and implementing successful online marketing strategies. You will work closely with our cross-functional teams to align marketing initiatives with business objectives and ensure seamless execution across all digital channels.

Main Responsibilities

  • Develop and execute multi-channel digital marketing campaigns, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
  • Create engaging content that resonates with our target audience, including blog posts, social media posts, and email newsletters.
  • Analyze campaign performance using data analytics tools and provide actionable insights to inform future marketing decisions.
  • Collaborate with our sales, product, and customer support teams to ensure alignment with business objectives.
  • Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our marketing strategies.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a proven track record of success.
  • Strong knowledge of SEO, SEM, and analytics tools, including Google Analytics.
  • Experience with marketing automation tools and CRM systems.
  • Familiarity with graphic design tools such as Canva or Adobe Creative Suite.

Salary Information

The estimated salary for this role is $55,000 - $65,000 per annum, depending on experience.



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