Creative Director

2 weeks ago

Ikeja, Lagos, Nigeria FMC Agency Limited Full time
Job Summary:
FMC Agency Limited seeks a highly skilled Creative Director - Visual Content to develop and execute compelling content strategies while overseeing creative design and visual branding. The ideal candidate will collaborate with multiple teams to drive brand awareness, audience engagement, and marketing effectiveness.

The Creative Director - Visual Content is responsible for developing comprehensive content strategies that align with the company's goals and brand voice. This includes conducting content audits to identify gaps and opportunities across digital, social, and print platforms, planning and managing content calendars, researching industry trends and audience preferences, and writing, editing, and optimizing high-quality content for various mediums.

Key Responsibilities:
1. Develop and implement comprehensive content strategies that align with the company's goals and brand voice.
2. Conduct content audits to identify gaps and opportunities across digital, social, and print platforms.
3. Plan and manage content calendars, ensuring timely delivery of campaigns.
4. Research industry trends and audience preferences to inform content creation.
5. Write, edit, and optimize high-quality content for various mediums, including blogs, newsletters, and social media.
6. Oversee the creation of visual assets, ensuring brand consistency and alignment with strategic objectives.
7. Collaborate with other creatives to produce engaging visuals and multimedia content.
8. Provide creative direction for campaigns, photo shoots, and visual storytelling initiatives.
9. Ensure all artwork and visuals meet technical specifications and aesthetic standards.
10. Manage and maintain the brand's visual identity guidelines.
11. Collaborate with marketing, product, and sales teams to align content and visuals with organizational objectives.
12. Monitor and analyze the performance of content and visual campaigns using metrics and analytics tools.

Requirements:
This role requires a minimum of 4-5 years of proven experience as a creative and content creation in a marketing, advertising, or creative agency environment. A Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Advertising, or a related field is also required. The ideal candidate should have proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), an understanding of print production processes and technical specifications, strong visual storytelling ability, and attention to detail in delivering impactful, brand-aligned designs.

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