Marketing Operations Lead

13 hours ago


Ikeja, Lagos, Nigeria ILotbet Full time

ILotbet is a forward-thinking company looking for a talented Marketing Operations Lead to drive our digital marketing efforts. The successful candidate will have a strong background in managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.

Job Overview:

The Marketing Operations Lead will be responsible for developing and executing comprehensive marketing strategies to drive business growth and customer engagement.

Key Responsibilities:
  • Design and implement a content calendar to ensure consistent and high-quality content across all channels
  • Manage and optimize campaign budgets to maximize ROI and drive business growth
  • Collaborate with cross-functional teams to brainstorm innovative marketing strategies and tactics
  • Conduct market research to stay ahead of industry trends and competitor activity
  • Analyze website performance using Google Analytics and track user behavior to inform marketing decisions
Requirements and Skills:
  • OND in Marketing or a related field
  • Proven experience in digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
  • Strong analytical skills and ability to interpret data-driven insights
  • Familiarity with ad serving tools and setting up and optimizing Google Adwords campaigns
  • Excellent communication and project management skills


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