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Content Strategist

2 weeks ago

Lagos, Lagos, Nigeria BLAKSKILL LIMITED Full time
Job Description:

At BLAKSKILL LIMITED, we're seeking a creative and strategic Digital Marketer/ Content Creator to drive brand growth through compelling content and innovative digital marketing strategies. The ideal candidate will craft engaging copy, design captivating visuals, and manage paid advertising campaigns to foster audience engagement and community growth.

About the Role:
We are looking for an experienced professional with a proven track record in social media management, content creation, and digital marketing. This role requires strong analytical skills, excellent writing and editing abilities, and proficiency in visual content creation tools. As a Digital Marketer/ Content Creator, you will be responsible for:
  • Managing and creating original content across all social media platforms and company website.
  • Writing engaging, SEO-optimized copy for social media posts, blog articles, landing pages, and marketing campaigns.
  • Designing high-quality visual and multimedia content using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), CapCut, or Figma.
  • Planning, launching, and monitoring paid social media advertising campaigns.
  • Maintaining social media trends, industry news, and audience insights to refine and evolve content strategies.
  • Responding to comments, messages, and mentions to foster audience engagement and community growth.

Requirements:
To succeed in this role, you should have:
  • Proven experience as a Social Media Manager, Content Creator/Writer, or Digital Marketer.
  • 3-5 years of experience in digital marketing/content creation.
  • Excellent writing, editing, and storytelling skills, with a strong understanding of SEO best practices.
  • Proficiency in visual content creation tools (Canva, Adobe Suite, CapCut, Figma, etc.).
  • Experience managing social media ad platforms (Meta Business Suite, TikTok Ads, LinkedIn Ads, etc.).
  • Strong analytical skills; familiarity with Google Analytics, Facebook Insights, or other reporting tools.
  • Ability to manage multiple platforms and projects in a fast-paced environment.
  • Bonus: Basic video editing and motion design skills.